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– Nelson Mandela

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Amazon Prime Now

Amazon Prime Now

Q Marketing Plan paper is a research paper. Here's what you need to do: 1. Choose a product to research: Google (Shopping) Express OR Amazon Prime NOW 2. Using the Internet, research the product and the brand. You can also draw on your personal experiences if you use one of these services. 3. Use information in Appendix 2 p.551 in your text as well layout offered in Chapter 2, Table 2.2 Contents of A Marketing Plan as a reference. 4. Write a Marketing Plan based on your research (4 pages min): • Page 1: Describe the offering, Identify Target Market and segments • Page 2: Perform SWOT analysis (use table format) • Page 3: Product, Place • Page 4: Promotion, Price Please remember to spell/grammar check before submitting to be graded. This assignment is due on March 20th at 11:59PM. (Links to an external site.) PreviousNext

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Amazon Prime Now is a service that offers household items that are both essential and non-essential with a delivery window of up to 2 hours. To be even more specific this includes over 25,000 items covering 25 different product categories from produce in the grocery section of a store to electronics and holiday specific items. Amazon Now also includes 1-hour “Restaurant delivery” from Amazon specific restaurants spanning from Chicago, Miami, Los Angeles, San Francisco, and Dallas along with multiple other locations. Amazon Prime now will deliver seven days a week with a free 2 hour delivery window or you can pay an extra $7.99 for one hour delivery in certain cities.